Παραπομπή σε μορφή APA (7η εκδ.)

Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2012). Services Marketing: Integrating Customer Focus Across the Firm (5th ed.). Tata McGraw Hill Education Pvt. Ltd.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, και Ajay Pandit. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2012.

Παραπομπή σε μορφή MLA (9th εκδ.)

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Tata McGraw Hill Education Pvt. Ltd, 2012.