Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2012). Services Marketing: Integrating Customer Focus Across the Firm (5th ed.). Tata McGraw Hill Education Pvt. Ltd.
Chicago Style (17. basım) AtıfZeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, ve Ajay Pandit. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2012.
MLA (9th ed.) AtıfZeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Tata McGraw Hill Education Pvt. Ltd, 2012.
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