APA引文

Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. (2012). Services Marketing: Integrating Customer Focus Across the Firm (5th ed.). Tata McGraw Hill Education Pvt. Ltd.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2012.

MLA引文

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Tata McGraw Hill Education Pvt. Ltd, 2012.