Services Marketing: Integrating Customer Focus Across the Firm
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Hovedforfatter: | Zeithaml, Valarie A. |
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Andre forfattere: | Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay |
Format: | Bog |
Sprog: | engelsk |
Udgivet: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
|
Udgivelse: | 5th ed. |
Fag: | |
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