Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format: Book
Language:English
Published: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Edition:5th ed.
Subjects:
Service Industries- Marketing
Customer Services - Marketing
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