Services Marketing: Integrating Customer Focus Across the Firm

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Détails bibliographiques
Auteur principal:	Zeithaml, Valarie A.
Autres auteurs:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Livre
Langue:	anglais
Publié:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Édition:	5th ed.
Sujets:	Service Industries- Marketing Customer Services - Marketing
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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