Services Marketing: Integrating Customer Focus Across the Firm

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Bibliografske podrobnosti
Glavni avtor:	Zeithaml, Valarie A.
Drugi avtorji:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Izdaja:	5th ed.
Teme:	Service Industries- Marketing Customer Services - Marketing
Oznake:	Označite Brez oznak, prvi označite!

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