Services Marketing: Integrating Customer Focus Across the Firm
Sparad:
Huvudupphovsman: | Zeithaml, Valarie A. |
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Övriga upphovsmän: | Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay |
Materialtyp: | Bok |
Språk: | engelska |
Publicerad: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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Upplaga: | 5th ed. |
Ämnen: | |
Taggar: |
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