Services Marketing: Integrating Customer Focus Across the Firm
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主要作者: | Zeithaml, Valarie A. |
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其他作者: | Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay |
格式: | 图书 |
语言: | 英语 |
出版: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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版: | 5th ed. |
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