Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm

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Autor principal: Zeithaml, Valarie A.
Altres autors: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format: Llibre
Idioma:anglès
Publicat: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Edició:5th ed.
Matèries:
Service Industries- Marketing
Customer Services - Marketing
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Services Marketing : Integrating Customer Focus Across The Firm

Services Marketing : Integrating Customer Focus Across The Firm per Zeithaml, Valarie A.

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Services marketing : integrating customer focus across the firm

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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM per ZEITHAML VALARIE A

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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm per Zeithaml, Valarie A.

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Services Marketing, Integrating Customer Focus Across the Firm

Services Marketing, Integrating Customer Focus Across the Firm per Zeithaml Valarie A.

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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM per ZEITHAML VALARIE A

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