Services Marketing: Integrating Customer Focus Across the Firm

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format: Book
Language:English
Published: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Edition:5th ed.
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Services Marketing : Integrating Customer Focus Across The Firm by Zeithaml, Valarie A.

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Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A

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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by ZEITHAML VALARIE A

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Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A.

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Services Marketing, Integrating Customer Focus Across the Firm by Zeithaml Valarie A.

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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by ZEITHAML VALARIE A

Published 2000
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