Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm

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Détails bibliographiques
Auteur principal: Zeithaml, Valarie A.
Autres auteurs: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format: Livre
Langue:anglais
Publié: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Édition:5th ed.
Sujets:
Service Industries- Marketing
Customer Services - Marketing
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Services Marketing : Integrating Customer Focus Across The Firm

Services Marketing : Integrating Customer Focus Across The Firm par Zeithaml, Valarie A.

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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm par Zeithaml, Valarie A

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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM par ZEITHAML VALARIE A

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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm par Zeithaml, Valarie A.

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Services Marketing, Integrating Customer Focus Across the Firm

Services Marketing, Integrating Customer Focus Across the Firm par Zeithaml Valarie A.

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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM par ZEITHAML VALARIE A

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