Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm

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Detalles Bibliográficos
Autor Principal: Zeithaml, Valarie A.
Outros autores: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Formato: Libro
Idioma:inglés
Publicado: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Edición:5th ed.
Subjects:
Service Industries- Marketing
Customer Services - Marketing
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Services Marketing : Integrating Customer Focus Across The Firm

Services Marketing : Integrating Customer Focus Across The Firm por Zeithaml, Valarie A.

Publicado 2019
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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm por Zeithaml, Valarie A

Publicado 2018
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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM por ZEITHAML VALARIE A

Publicado 2008
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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm por Zeithaml, Valarie A.

Publicado 2007
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Services Marketing, Integrating Customer Focus Across the Firm

Services Marketing, Integrating Customer Focus Across the Firm por Zeithaml Valarie A.

Publicado 2005
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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM por ZEITHAML VALARIE A

Publicado 2000
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