Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm

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Bibliografski detalji
Glavni autor: Zeithaml, Valarie A.
Daljnji autori: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format: Knjiga
Jezik:engleski
Izdano: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Izdanje:5th ed.
Teme:
Service Industries- Marketing
Customer Services - Marketing
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Services Marketing : Integrating Customer Focus Across The Firm

Services Marketing : Integrating Customer Focus Across The Firm od Zeithaml, Valarie A.

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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm od Zeithaml, Valarie A

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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM od ZEITHAML VALARIE A

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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm od Zeithaml, Valarie A.

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Services Marketing, Integrating Customer Focus Across the Firm

Services Marketing, Integrating Customer Focus Across the Firm od Zeithaml Valarie A.

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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM od ZEITHAML VALARIE A

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