Services Marketing: Integrating Customer Focus Across the Firm

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書目詳細資料
主要作者: Zeithaml, Valarie A.
其他作者: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
格式: 圖書
語言:英语
出版: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
版:5th ed.
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