The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Random House Business Books
2009
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| Edition: | Updated & Rv ed. |
| Subjects: | |
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NMIMS Hyderabad -
| Call Number: |
658.802 AND |
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| Copy | Available Place a Hold |