The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
London
Random House Business Books
2009
|
| Edizione: | Updated & Rv ed. |
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| Riassunto: | The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. |
|---|---|
| Descrizione fisica: | xii, 267 p. |
| ISBN: | 9781847940360 |