The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
London
Random House Business Books
2009
|
| 版: | Updated & Rv ed. |
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| 总结: | The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. |
|---|---|
| 实物描述: | xii, 267 p. |
| ISBN: | 9781847940360 |