The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
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| 1. autor: | |
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| Format: | Książka |
| Język: | angielski |
| Wydane: |
London
Random House Business Books
2009
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| Wydanie: | Updated & Rv ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_802000000000000_AND |7 0 |9 5381 |a 50008178 |b 50008178 |d 2018-04-30 |e The Book Syndicate |g 499.00 |l 3 |o 658.802 AND |p J2638 |r 2018-12-13 00:00:00 |s 2018-11-28 |w 2018-06-14 |y BK | ||
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| 020 | |a 9781847940360 | ||
| 082 | |a 658.802 |b AND | ||
| 100 | |a Anderson, Chris |9 1180 | ||
| 245 | |a The Longer Long Tail: How Endless Choice is Creating Unlimited Demand | ||
| 250 | |a Updated & Rv ed. | ||
| 260 | |a London |b Random House Business Books |c 2009 | ||
| 300 | |a xii, 267 p. | ||
| 520 | |a The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. | ||
| 650 | |a Market Segmentation |9 690 | ||
| 650 | |a Electronic Commerce |9 113 | ||