The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Wedi'i Gadw mewn:
Prif Awdur: | Anderson, Chris |
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Fformat: | Llyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
London
Random House Business Books
2009
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Rhifyn: | Updated & Rv ed. |
Pynciau: | |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Eitemau Tebyg
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LONG TAIL :HOW ENDLESS CHOICE IS CREATING UNLIMITED DEMAND.
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