The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
London
Random House Business Books
2009
|
| Izdaja: | Updated & Rv ed. |
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|