The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Sparad:
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Bok |
| Språk: | engelska |
| Publicerad: |
London
Random House Business Books
2009
|
| Upplaga: | Updated & Rv ed. |
| Ämnen: | |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|