The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
London
Random House Business Books
2009
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| Edizioa: | Updated & Rv ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
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NMIMS Hyderabad -
| Sailkapena: |
658.802 AND |
|---|---|
| Alea | Eskuragarri Erreserbatu |