The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

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Príomhchruthaitheoir: Anderson, Chris
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: London Random House Business Books 2009
Eagrán:Updated & Rv ed.
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