The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

Gardado en:
Detalles Bibliográficos
Autor Principal: Anderson, Chris
Formato: Libro
Idioma:inglés
Publicado: London Random House Business Books 2009
Edición:Updated & Rv ed.
Subjects:
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

NMIMS Hyderabad -

Detalle de Existencias desde NMIMS Hyderabad -
Número de Clasificación: 658.802 AND
Copia Dispoñible Facer reserva