Pre-Suasion: A Revolutionary Way to Influence and Persuade

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

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Bibliographic Details
Main Author: Cialdini, Robert B.
Format: Book
Language:English
Published: London Random House Books 2016
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number: 153.852 CIA
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