Pre-Suasion: A Revolutionary Way to Influence and Persuade
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
London
Random House Books
2016
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| Résumé: | Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. |
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| Description matérielle: | xiii, 413 p. |
| ISBN: | 9781847941428 |