Pre-Suasion: A Revolutionary Way to Influence and Persuade

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

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Autore principale: Cialdini, Robert B.
Natura: Libro
Lingua:inglese
Pubblicazione: London Random House Books 2016
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Descrizione
Riassunto:Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Descrizione fisica:xiii, 413 p.
ISBN:9781847941428