Pre-Suasion: A Revolutionary Way to Influence and Persuade

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

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Bibliografiska uppgifter
Huvudupphovsman: Cialdini, Robert B.
Materialtyp: Bok
Språk:engelska
Publicerad: London Random House Books 2016
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Beskrivning
Sammanfattning:Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Fysisk beskrivning:xiii, 413 p.
ISBN:9781847941428