Pre-Suasion: A Revolutionary Way to Influence and Persuade
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
London
Random House Books
2016
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| Assuntos: | |
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MARC
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| 020 | |a 9781847941428 | ||
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| 100 | |a Cialdini, Robert B. |9 1263 | ||
| 245 | |a Pre-Suasion: A Revolutionary Way to Influence and Persuade | ||
| 260 | |a London |b Random House Books |c 2016 | ||
| 300 | |a xiii, 413 p. | ||
| 520 | |a Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. | ||
| 650 | |a Persuasion (Psychology) |9 1264 | ||
| 650 | |a Influence (Psychology) |9 1265 | ||