The Psychology of Advertising

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Bibliographic Details
Main Author:	Fennis, Bob M.; Stroebe, Wolfgang
Format:	Book
Published:	New York Psychology Press- Taylor & Francis Group 2012
Subjects:	Advertising- Psychological Aspects , Consumer Behavior- Psychological Aspects
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number:	659.1019 FEN
Copy	Available Place a Hold