The Psychology of Advertising

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Bibliographic Details
Main Author:	Fennis, Bob M.; Stroebe, Wolfgang
Format:	Book
Published:	New York Psychology Press- Taylor & Francis Group 2012
Subjects:	Advertising- Psychological Aspects , Consumer Behavior- Psychological Aspects
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245		\|a The Psychology of Advertising
260		\|a New York \|b Psychology Press- Taylor & Francis Group \|c 2012
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