Consumer Behavior
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Consumer Behavior

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Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attenti...

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Glavni avtor: Schiffman, Leon G.
Drugi avtorji: Wisenblit, Joseph, Kumar, S. Ramesh
Format: Knjiga
Jezik:angleščina
Izdano: New Delhi Pearson Education India Pvt. Ltd. 2017
Izdaja:11th ed.
Teme:
Motivation research - Marketing
Consumer Behavior
Business Policy - Consumer Perception
Decision Making - Marketing Ethics
Marketing
Consumer - Communication
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