Management Information Systems: Managing the Digital Firm

The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to ac...

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Detalles Bibliográficos
Autor Principal: Laudon, Kenneth C.
Outros autores: Laudon, Jane P., Raj, Sahil [Adapted Author]
Formato: Libro
Idioma:inglés
Publicado: New Delhi Pearson Education India Pvt. Ltd. 2017
Edición:15th ed.
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Descripción
Summary:The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.
Descrición Física:xxxiv, 659 p.
ISBN:9789352865475