Strategic Management: Text and Cases

Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety,...

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Bibliographic Details
Main Author: Dess, Gregory G.
Other Authors: Lumpkin, G. T., Eisner, Alan B.
Format: Book
Language:English
Published: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2009
Edition:3rd ed.
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NMIMS Hyderabad -

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