Strategic Management: Text and Cases
Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety,...
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2009
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| Edición: | 3rd ed. |
| Materias: | |
| Etiquetas: |
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| Sumario: | Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety, currency, and familiar company names. |
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| Descripción Física: | xxiv, 984 p. |
| ISBN: | 9780070677401 |