Strategic Management: Text and Cases
Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety,...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2009
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| الطبعة: | 3rd ed. |
| الموضوعات: | |
| الوسوم: |
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MARC
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| 999 | |c 4474 |d 4474 | ||
| 020 | |a 9780070677401 | ||
| 082 | |a 658.4012 |b DES | ||
| 100 | |a Dess, Gregory G. |9 1438 | ||
| 245 | |a Strategic Management: Text and Cases | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b Tata McGraw Hill Education Pvt. Ltd. |c 2009 | ||
| 300 | |a xxiv, 984 p. | ||
| 520 | |a Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety, currency, and familiar company names. | ||
| 650 | |a Strategic Planning |9 21 | ||
| 700 | |a Lumpkin, G. T. |9 1439 | ||
| 700 | |a Eisner, Alan B. |9 1440 | ||