Strategic Management: Text and Cases

Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety,...

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Главный автор: Dess, Gregory G.
Другие авторы: Lumpkin, G. T., Eisner, Alan B.
Формат:
Язык:английский
Опубликовано: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2009
Редактирование:3rd ed.
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100 |a Dess, Gregory G.  |9 1438 
245 |a Strategic Management: Text and Cases  
250 |a 3rd ed. 
260 |a New Delhi  |b Tata McGraw Hill Education Pvt. Ltd.   |c 2009 
300 |a xxiv, 984 p.  
520 |a Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety, currency, and familiar company names. 
650 |a Strategic Planning  |9 21 
700 |a Lumpkin, G. T.  |9 1439 
700 |a Eisner, Alan B.  |9 1440