Strategic Management: Text and Cases
Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety,...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | , |
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2009
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| Phiên bản: | 3rd ed. |
| Những chủ đề: | |
| Các nhãn: |
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| 999 | |c 4474 |d 4474 | ||
| 020 | |a 9780070677401 | ||
| 082 | |a 658.4012 |b DES | ||
| 100 | |a Dess, Gregory G. |9 1438 | ||
| 245 | |a Strategic Management: Text and Cases | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b Tata McGraw Hill Education Pvt. Ltd. |c 2009 | ||
| 300 | |a xxiv, 984 p. | ||
| 520 | |a Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety, currency, and familiar company names. | ||
| 650 | |a Strategic Planning |9 21 | ||
| 700 | |a Lumpkin, G. T. |9 1439 | ||
| 700 | |a Eisner, Alan B. |9 1440 | ||