Strategic Management: Text and Cases

Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety,...

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Detalles Bibliográficos
Autor Principal: Dess, Gregory G.
Outros autores: Lumpkin, G. T., Eisner, Alan B.
Formato: Libro
Idioma:inglés
Publicado: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2009
Edición:3rd ed.
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