Strategic Management: Text and Cases

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Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. It features case selections that emphasize variety,...

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书目详细资料
主要作者:	Dess, Gregory G.
其他作者:	Lumpkin, G. T., Eisner, Alan B.
格式:	图书
语言:	英语
出版:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2009
版:	3rd ed.
主题:	Strategic Planning
标签:	添加标签没有标签, 成为第一个标记此记录!

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