Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Бусад хувилбаруудыг харуулах (14)

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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-д хадгалсан:

Номзүйн дэлгэрэнгүй
Үндсэн зохиолч:	Keller, Kevin Lane
Бусад зохиолчид:	Parameswaran, M. G., Jacob, Isaac
Формат:	Ном
Хэл сонгох:	англи
Хэвлэсэн:	New Delhi Pearson Education India Pvt. Ltd. 2013
Хэвлэл:	3rd ed.
Нөхцлүүд:	Brand Name Products - Management Product Management
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

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