Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy.
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Hlavní autor: | Thompson, Arthur A. |
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Další autoři: | Peteraf, Margaret A., Gamble, John E., Strickland, A. L. III, Jain, Arun Kumar |
Médium: | Kniha |
Jazyk: | angličtina |
Vydáno: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2018
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Vydání: | 19th ed. |
Témata: | |
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