Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy.
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主要作者: | Thompson, Arthur A. |
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其他作者: | Peteraf, Margaret A., Gamble, John E., Strickland, A. L. III, Jain, Arun Kumar |
格式: | 圖書 |
語言: | 英语 |
出版: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2018
|
版: | 19th ed. |
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