Business Marketing: Connecting Strategy, Relationships, and Learning
Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2014
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| الطبعة: | 3rd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_DWY |7 0 |9 7210 |a 50008178 |b 50008178 |d 2018-10-31 |e The Book Syndicate |g 725.00 |l 0 |o 658.8 DWY |p J2891 |r 2018-12-26 00:00:00 |w 2018-12-26 |y BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_DWY |7 0 |9 7211 |a 50008178 |b 50008178 |d 2018-10-31 |e The Book Syndicate |g 725.00 |l 0 |o 658.8 DWY |p J2892 |r 2018-12-26 00:00:00 |w 2018-12-26 |y BK | ||
| 999 | |c 4547 |d 4547 | ||
| 020 | |a 9780070220911 | ||
| 082 | |a 658.8 |b DWY | ||
| 100 | |a Dwyer, F. Robert |9 183 | ||
| 245 | |a Business Marketing: Connecting Strategy, Relationships, and Learning | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b McGraw Hill Education (India) Pvt. Ltd. |c 2014 | ||
| 300 | |a xxii, 684 p. | ||
| 520 | |a Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. | ||
| 650 | |a Marketing |9 1644 | ||
| 700 | |a Tanner, John F. |9 185 | ||