Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real manag...

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Bibliographic Details
Main Author: Bendle, Neil T.
Other Authors: Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.
Format: Book
Language:English
Published: New Delhi Pearson Education India Pvt. Ltd. 2017
Edition:3rd ed.
Subjects:
Marketing - Statistics
Performance - Measurement
Marketing Research
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