Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real manag...
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Pearson Education India Pvt. Ltd.
2017
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| Edition: | 3rd ed. |
| Subjects: | |
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