Cases in Marketing Management

The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of B...

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Bibliographic Details
Other Authors: Clow, Kenneth E., Baack, Donald
Format: Book
Language:English
Published: New Delhi SAGE Publication India Pvt. Ltd. 2012
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NMIMS Hyderabad -

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Call Number: 658.8 CAS
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