The Definitive Book of Branding

Бусад хувилбаруудыг харуулах (1)

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the read...

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-д хадгалсан:

Номзүйн дэлгэрэнгүй
Бусад зохиолчид:	Kompella, Kartikeya
Формат:	Ном
Хэл сонгох:	англи
Хэвлэсэн:	New Delhi SAGE Publication India Pvt. Ltd. 2014
Нөхцлүүд:	Branding - Marketing Globalization - Economic Aspects
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

Ижил төстэй зүйлс

Organizing and Managing in the Era of Globalization
Хэвлэсэн: (2010)

Duct Tape Selling: Think like a Marketer, Sell like a Superstar
-н: Jantsch, John
Хэвлэсэн: (2014)

Brands and Branding
-н: Brown, Stephen
Хэвлэсэн: (2016)

The Fortune at the Bottom of the Pyramid: Eradicting Poverty Through Profits
-н: Prahalad, C. K.
Хэвлэсэн: (2013)

Creating Powerful Brands
-н: De Chernatony, Leslie
Хэвлэсэн: (2012)

The Foundations of Worldwide Economic Integration: Power, Institutions, and Global Markets, 1850-1930
-н: Edited by Dejung, Christof
Хэвлэсэн: (2014)

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
-н: Sarin, Sharad
Хэвлэсэн: (2016)

Brand Media Strategy: Integrated Communications Planning in the Digital Era
-н: Young, Antony
Хэвлэсэн: (2014)

Titan: Inside India's Most Successful Consumer Brand
-н: Kamath, Vinay
Хэвлэсэн: (2018)

Essential guide to doing your research project
-н: O'Leary, Zina

Profitable Customer Engagement: Concepts, Metrics, and Strategies
-н: Kumar, V.
Хэвлэсэн: (2013)

Brand Breakout
-н: Kumar, Nirmalya; Bendict, Jan; Steenkamp, E. M.
Хэвлэсэн: (2013)

Getting Things Done
-н: Allen, David
Хэвлэсэн: (2001)

World 3.0 Global Prosperity and How to Achieve it
-н: Ghemawat
Хэвлэсэн: (2011)

ADVANCED ENGINEERING MATHEMATICS
-н: GREENBERG MICHAEL
Хэвлэсэн: (2011)

Globalization and its Enemies
-н: Cohen, Daniel
Хэвлэсэн: (2006)

Brand Rejuvenation
-н: Lehu, Jean Marc
Хэвлэсэн: (2007)

Brand Harmony
-н: Yastrow Steve
Хэвлэсэн: (2006)

MARKETING AND BRANDING
-н: KUMAR RAMESH
Хэвлэсэн: (2007)

Chindia : how China and India are revolutionizing global business
-н: Engardio, Pete
Хэвлэсэн: (2007)

World is Flat : A brief history of the twenty-first century
-н: Friedman Thomas L.
Хэвлэсэн: (2005)

Brand Breakout
-н: Kumar, Nirmalya
Хэвлэсэн: (2013)

Brand marketing book : creating, managing, and extending the value of your brand
-н: Marconi,Joe
Хэвлэсэн: (1999)

The World is Flat: A Brief History of the Twenty first Century (Audio Book - Vol.01)
-н: Friedman, Thomas L
Хэвлэсэн: (2005)

The World is Flat: A Brief History of the Twenty first Century (Audio Book - Vol.01)
-н: Friedman, Thomas L
Хэвлэсэн: (2005)

The ultimate book of business brands
-н: Crainer, Stuart
Хэвлэсэн: (2003)

Brand immortality
-н: Pringle, Hamish
Хэвлэсэн: (2009)

Brand Management
-н: Dutta Kirti
Хэвлэсэн: (2012)

Brand Leadership
-н: Aaker, David A.
Хэвлэсэн: (2000)

Building Successful BRANDS in the 21st Century (Audio Book)
-н: Muthuraman, B
Хэвлэсэн: (2004)

Creating Passion Brands : getting to the heart of branding
-н: Edward Helen
Хэвлэсэн: (2006)

Branding in a Competitive Marketplace
-н: Baisya, Rajat K.
Хэвлэсэн: (2013)

Warp Speed Branding
-н: Winkler Agnieskza M

Brand bubble
-н: Gerzema, John
Хэвлэсэн: (2008)

Brand bubble
-н: Gerzema, John
Хэвлэсэн: (2008)

Brand Sense
-н: Lindstrom Marti
Хэвлэсэн: (2010)

Brand royalty
-н: Haig, Matt
Хэвлэсэн: (2004)

Globalisation of brands
-н: Mukhaerjee, Ishito
Хэвлэсэн: (2008)

Nation branding
-н: Kumar, Nishit
Хэвлэсэн: (2009)

Brand Bollywood
-н: Bose, Derek
Хэвлэсэн: (2006)