Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
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| Sumari: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
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| Descripció física: | viii, 244 p. |
| ISBN: | 9879332551527 |